Now on your website there might be a place where they go ahead and enter their name and their email address. There could be a video above that explains why. It could be that you take them to a lead page or a landing page but in either case this is your email address collecting area.
This website sometimes they may even look something like a regular website so you might just have general content and right here on that side you might have your enter your email address right there and then there’s the go button.
They could look like anything. It could even be like a little pop up that comes up after certain page that they’ve reached, something like that. After that, it takes them to your email list or it adds them to your list after they went ahead and filled out their information.
It goes ahead and builds your email list and the more emails that you have in your data base or in your list, the more likely it is that when you send out promotional material, when you go ahead and send out news announcements, those things will be read.